Music is always big part of our thinking

Recently, we received an inquiry from a company in the area to shoot a corporate video. Their representative said they just wanted us to come out and shoot some video of their company and then add their logo to the end of it. Sounds like a good inquiry right? Well it is, but the client failed to mention a big part of what makes a professional looking video… music. We at In Motion Video Productions know and understand just how much music adds to creating a professional looking video and how much it adds to the overall branding of company. That’s why when we take on a job music is always a huge part of our initial thinking. Advertisers have known and understood for years that music, even just a few bars of music can become synonymous with a company.

This was certainly a part of our thinking when Main Street America Group, a large Jacksonville based Insurance company called us to create their internal communications videos. The videos are sent out on a bi-monthly basis so we understood right from the beginning that we would have to create a regular opening sequence, one that included a musical interlude. We found a short and simple piece of music that we thought fit the company well and combined it with images of the outside of their building. Now when Main Street America Group’s six affiliate offices and 1,500 independent agents click on the latest streaming video and see and hear the now very familiar musical intro they instantly know what that they are going to see, but more importantly, hearing that simple piece of music subtly assures them that their company is consistent, professional and rock solid. Who knew  you could get all that from five seconds of music?

We like to think that we did, of course.

Listen and see for yourself here.


Wedding Video Valentine’s Day Rewind – Simina and Steve: Ponte Vedra Beach

In Motion wants to wish everyone a Happy Valentine’s day. We hope you are spending it with the one you love! One year ago today we were at Simina and Steve’s Valentine’s Day wedding at Ponte Vedra Lodge and Club.  Their fun filled wedding was coordinated by Sarah Grace with The Big Event Wedding Planning.  In Motion was there to document their day alongside the talented La Dolce Vita Studio.

When Simina first contacted me about shooting her wedding she was honest and said she was not sure if she really wanted a wedding video.  Her family had convinced her that she needed one, so she decided to book us.

After watching her video Simina wrote us back with this comment:
“This is AMAZING!!!!! The first thing both steve and I said was thank god we listened to my dad and had video because this is the best thing ever. Then I watched it again and I basically started to cry! Thank you so much for doing such an amazing job – we love this!!”

Simina and Steve- I am so glad we had the chance to work with you.  Happy 1 year anniversary!  Here is a look back at your wedding day:

Our Style: Why “Less” is More

You’ve heard it time and time again… The wedding day will go by so fast, and after the wedding all you will have left is the pictures and your video.  Well, it’s true, however the only memory you will have left that captures sound from your wedding day is your video.  It is an extremely important purchase, and we at In Motion are passionate about creating memorable wedding films.  We want to give you a video that creatively captures the events of your wedding day, and one that you will want to watch over and over again.  But it goes beyond just that… we want to capture every moment, big and small, that will help to tell the story of your day.

Our videos are non-traditional in style, and are what we call “short form” edits.  This means that depending on the package booked, you will receive either a 15-20 minute Highlight Edit, or a 20-30 minute Cinematic Film.  We get many questions asking why we take this modern approach to wedding videography, and what is the benefit of this style?  Simply put, our goal is to give you the most memorable film that we can.  Your photographer does not put 1,000’s of pictures in your final album, but instead you choose a couple hundred of your favorites to feature in your wedding album.  The concept is similar for our wedding films.  Instead of showing every second of each bridesmaid walking down the aisle for example, we will show snippets of each.  Every second does not need to be included in a video in order for the story of your day to be told.  With this concept in mind, we choose the best moments from all of the events that take place on your wedding day and use those to create your unique film.  The benefit to this style is that it allows the emotion of your day to come through.

Another question we encounter is “Will anything be left out?” The answer is no.  All of the major events of your wedding day will be included in your Highlight Edit or Cinematic Film in some way.  Even though we deliver a short form film, we still shoot all your major events in full on your wedding day.

Love our style but still have concerns? No problem!  We have additional options that allow you to have parts of your day included on your DVD in full length (Ceremony, Toasts, and First Dance).  We also offer the purchase of the raw footage so you can view everything we shot on your wedding day.

Short form weddings represent the future of wedding films, and we are proud to offer you this creative keepsake of your wedding.  Please contact us with any questions, or to obtain further information on packages and pricing.

Michelle and Joey: St. Petersburg, FL

Michelle and Joey had such a fun, beautiful wedding and I decided to put a little surprise sneak peak together for them.  They were married on January 15th at St. Paul United Methodist Church in Largo, FL.  You could tell by the emotion in their eyes that they were so happy to be marrying each other!  After the ceremony, their reception followed at Nova 535 in St. Petersburg. The atmosphere of Nova 535 was perfect for the hip, trendy feel they created for their reception.  Apple Blossoms Floral Designs added the perfect touch to the room with their centerpiece designs.  All of their centerpieces were glowing with light and some even had candles hanging from them.  They were absolutely beautiful!  Michelle and Joey’s party continued late into the night as everyone let loose on the dance floor and had a great time celebrating with the newlyweds.  Michelle and Joey- It was great working with you and I hope you enjoy the preview!

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